Indie artists, and the companies that bring their music to the world, have a reputation as fast, nimble and responsive to change. So it’s no surprise that the American Association of Independent Music (A2IM), the trade group for the indie sector, acted quickly in March to reinvent its annual Indie Week conference scheduled for June 15-18 as an online event, with over 50 panels, talks and workshops.
“Because of the challenges being faced by the whole world, it was even more important to bring the family of independents together again this year,” says Richard James Burgess, president/CEO of A2IM, which is marking its 15th anniversary of promoting education, advocacy and community for the indie-music industry.
Burgess notes that the digital delivery of data, “the very technology that disrupted our industry two decades ago, is now enabling us to maintain some momentum through this pandemic. A2IM was formed to deal with a global crisis of change, and we continue to adapt so we can better champion the independent artists and labels whose diverse voices need to be heard.”
The presentation on June 18 of the Libera Awards, which will recognize the best indie releases and feature live online performances, will be the high point of Indie Week.